Franchising

"It's hard to believe that all the key ingredients about franchising can be packed into one book, but that's what Steve Spinelli, Sue Birley and Bob Rosenberg have done with "Franchising: Pathway to Wealth Creation". From the idea stage to the sophisticated world of IPOs, it's all carefully laid out in fine detail. This is an essential collection of valuable information that is long overdue." - Don DeBolt, President, International Franchise Association. "A lot of books talk about getting rich. This book takes an analytical approach to wealth creation. It uses analysis and quantification in articulating how value is created by the franchisor and the franchisee. There's no buying a job here. Spinelli, Birley and Rosenberg take you through the process of examination, execution and delivery that is sophisticated and, based on my experience, right on target." - Harry D. Loyle, President and CEO, MotoPhoto[registered]. "By using actual examples from well-known companies, this book is certain to become one that everyone involved in franchising, or contemplating it, will want to own.A fascinating and extremely useful mix of theory and reality, this book tells it the way it is, for franchisors, franchisees and entrepreneurs." - Steve Siegel, COO and CFO, KaBloom Ltd. and Immediate Past Chair of the International Franchise Association. "Franchising nails it like nothing we've seen before. Spinelli, Birley and Rosenbergnot only perform a fascinating dissection of the nature of franchising, but they bring color to an underlying story of successful small business growth in America. Franchising should be in the hands of all of us in the business, as well as those considering the plunge!" - Clifford Hudson, Chairman and CEO, Sonic, America's Drive-In. Franchising isn't just true entrepreneurship; it offers a unique route to rapid, large-scale wealth creation. Over 1, 000, 000 potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Now, a truly extraordinary authoring team delivers realistic, start-to-finish guidance for franchisees and franchisors alike.This book brings together the insights of the entrepreneur who built the world's largest system of Jiffy Lube franchises, the CEO who grew Dunkin' Donuts from 300 units to over 3, 000, and the franchising expert and former director of the world's No.1 bank lender to franchisees. Drawing on their immense personal experience, the authors provide detailed analytical tools for assessing any franchise opportunity, then illuminate every aspect of the business from both franchisor and franchisee perspectives.They cover franchise relationship models and service/product delivery systems; financial and transaction analysis; legal issues; dynamics of the franchise relationship; going international; distributorships; licensing; and even cashing out; why franchising offers immense wealth creation potential; assessing the possibilities - for both